Business Activities
The Shimamura Group operates 6 businesses that sell soft goods (clothing and fashion-related products) in Japan and Taiwan.
Location
The Shimamura Group's store opening strategy is based on dominant store openings. We are opening standardized stores throughout Japan.
When Shimamura was first established, we opened stores near suburban residential areas. The areas were mainly in Saitama Prefecture, where we were founded, and were easily accessible by bicycle. However, since the 1990s, we have expanded by opening stores mainly on suburban areas along main roads, aiming for nationwide expansion. From the early 2000s, we began opening stores in commercial facilities. Since 2000, when we started the Birthday and Chambre brands, we have an opened fashion mall that improves customer convenience by combining the businesses of the Shimamura Group.
We open approximately 70% of our stores as free-standing (single location) stores in suburban locations, approximately 15% at NSCs (Neighborhood Shopping Centers), and approximately 15% at commercial building.
Fashion mall
Overview of each business
Shimamura business
Shimamura is a comprehensive clothing store that handles everything from the latest trendy fashion to practical clothing, bedding, and interior goods that the whole family uses in their daily lives.
We offer a wide range of products that perfectly meet the needs of each and every customer. Our products make everyday life fun and exciting, and come with quality products at low prices.
| Target | Women in their 20s to 60s, and their families |
|---|---|
| Standard sales floor area | 1,000m2 |
| Number of stores | 1,423 (as of February 2026) |
| Products handled | Women's clothing, men's clothing, children's clothing, underwear/socks, fashion accessories, shoes, bedding, interior goods and miscellaneous goods |
| Number of items handled | Approximately 40,000 items |
Avail business
Avail is a store specializing in casual fashion for young people. It offers head-to-toe fashion for ladies and men including shoes and fashion accessories. Based on the concept of "dressing in the hottest trends," Avail offers a wide range of fashions at low prices, from the latest trends to basic items.
| Target | Women and men in their 10s to 40s |
|---|---|
| Standard sales floor area | 1,000m2 |
| Number of stores | 323 (as of February 2026) |
| Products handled | Women's clothing, men's clothing, shoes, fashion accessories, underwear/socks, bedding, interior goods and miscellaneous goods |
| Number of items handled | Approximately 30,000 items |
Birthday business
Birthday is a store specializing in baby and children's products. Birthday provides a wide range of products to support all scenes from childbirth to childrearing and elementary school. Birthday handles a wide range of original and unique products, from clothing to miscellaneous goods and large childcare products. Birthday insists on providing high sensitivity, high quality, and high functionality through its elaborate products.
| Target | Parents and grandparents with prenatal to elementary school children |
|---|---|
| Standard sales floor area | 1000m2 |
| Number of stores | 343 (as of February 2026) |
| Products handled | Baby/children's/maternity clothing, underwear/socks, fashion accessories, shoes, bedding, baby products (baby bottles, baby food, diapers, etc.), large childcare products (strollers, child seats, cribs, etc.), school children's products and toys |
| Number of items handled | Approximately 70,000 items |
Chambre business
Chambre is a store specializing in knickknacks and women's fashion based on the concept of "delivering comfort and happiness to daily life" Chambre proposes lifestyles through a wide range of products such as knickknacks, interior goods, clothing, and fashion accessories.
It also has a wide range of gift items which are perfect for that special someone.
| Target | Women in their 10s to 60s |
|---|---|
| Standard sales floor area | 1000m2 |
| Number of stores | 125 (as of February 2026) |
| Products handled | Knickknacks, interior goods, bedding, Women's clothing, underwear/socks, fashion accessories, shoes, cosmetics, stationery and gift goods |
| Number of items handled | Approximately 50,000 items |
Divalo business
Divalo is a store specializing in shoes and fashion goods with a concept of "just the right shoes for everyday life,". With women in their 20s to 60s as the main target, the store also carries a wide range of products for men and children, providing "just the right shoes" for daily life--shoes that fit well and are comfortable even when worn for long periods.
| Target | Women in their 20s to 60s, and their families |
|---|---|
| Standard sales floor area | 500 - 1000m2 |
| Number of stores | 19 (as of February 2026) |
| Products handled | Shoes(for Women, men and children) and fashion accessories |
| Number of items handled | Approximately 5,000 items |
Shimamura (Taiwan)
The Shimamura Group is operating a comprehensive clothing store in Taiwan based on the same concept as Shimamura in Japan.
From the latest trendy fashion to practical clothing, bedding, and interior goods, we offer affordably-priced clothing that the whole family uses in their daily lives.
| Target | Women in their 20s to 60s, and their families |
|---|---|
| Standard sales floor area | 1,000m2 |
| Number of stores | 45 (as of February 2026) |
| Products handled | Women's clothing, men's clothing, children's clothing, underwear/socks, fashion accessories, shoes, bedding, interior goods and miscellaneous goods |
| Number of items handled | Approximately 30,000 items |