Business Activities

Business development

The Shimamura Group operates 6 businesses that sell soft goods (clothing and fashion-related products) in Japan and Taiwan.

Location

The Shimamura Group's store opening strategy is based on dominant store openings. We are opening standardized stores throughout Japan.
When Shimamura was first established, we opened stores near suburban residential areas. The areas were mainly in Saitama Prefecture, where we were founded, and were easily accessible by bicycle. However, since the 1990s, we have expanded by opening stores mainly on suburban areas along main roads, aiming for nationwide expansion. From the early 2000s, we began opening stores in commercial facilities. Since 2000, when we started the Birthday and Chambre brands, we have an opened fashion mall that improves customer convenience by combining the businesses of the Shimamura Group.

We open approximately 65% of our stores as free-standing (single location) stores in suburban locations, approximately 15% at NSCs (Neighborhood Shopping Centers), and approximately 20% at commercial building.

Fashion mall

Overview of each business

Shimamura business

Shimamura is a comprehensive clothing store that handles everything from the latest trendy fashion to practical clothing, bedding, and interior goods that the whole family uses in their daily lives.
We offer a wide range of products that perfectly meet the needs of each and every customer. Our products make everyday life fun and exciting, and come with quality products at low prices.

Target Women in their 20s to 60s, and their families
Standard sales floor area 1,000m2
Number of stores 1,421 (as of February 2022)
Products handled Women's clothing, men's clothing, children's clothing, underwear/socks, bedding, fashion accessories, shoes, bedding, interior goods and miscellaneous goods
Number of items handled Approximately 40,000 items

Avail business

Avail is a store specializing in casual fashion for young people. It offers head-to-toe fashion for ladies and men including shoes and fashion accessories. Based on the concept of "dressing in the hottest trends," Avail offers a wide range of fashions at low prices, from the latest trends to basic items.

Target Women and men in their 10s to 40s
Standard sales floor area 1,000m2
Number of stores 314 (as of February 2022)
Products handled Women's clothing, men's clothing, shoes, fashion accessories, underwear/socks, bedding, interior goods and miscellaneous goods
Number of items handled Approximately 20,000 items

Birthday business

Birthday is a store specializing in baby and children's products. Birthday provides a wide range of products to support all scenes from childbirth to childrearing and elementary school. Birthday handles a wide range of original and unique products, from clothing to miscellaneous goods and large childcare products. Birthday insists on providing high sensitivity, high quality, and high functionality through its elaborate products.

Target Parents and grandparents with prenatal to elementary school children
Standard sales floor area 1000m2
Number of stores 310(as of February 2022)
Products handled Baby/children's/maternity clothing, underwear/socks, fashion accessories, shoes, bedding, baby products (baby bottles, baby food, diapers, etc.), large childcare products (strollers, child seats, cribs, etc.), school children's products and toys
Number of items handled Approximately 70,000 items

Chambre business

Chambre is a store specializing in knickknacks and women's fashion based on the concept of "delivering comfort and happiness to daily life" Chambre proposes lifestyles through a wide range of products such as knickknacks, interior goods, clothing, and fashion accessories.
It also has a wide range of gift items which are perfect for that special someone.

Target Women in their 10s to 60s
Standard sales floor area 1000m2
Number of stores 102(as of February 2022)
Products handled Knickknacks, interior goods, bedding, Women's clothing, underwear/socks, fashion accessories, shoes, cosmetics, stationery and gift goods
Number of items handled Approximately 50,000 items

Divalo business

Divalo is a store specializing in fashion goods with a concept of "a store that proposes a way to dress from head to toe." We offer a range of products so that mainly women in their 20s to 50s can coordinate their whole body with wear, accessories and shoes. We also handle a wide range of shoes for men and children in addition to women in order to provide a shopping environment for the whole family.

Target Women in their 20s to 50s, and their families
Standard sales floor area 500 - 1000m2
Number of stores 15 (as of February 2022)
Products handled Shoes(for Women, men and children)
Number of items handled Approximately 8,000 - 20,000 items

Shimamura (Taiwan)

The Shimamura Group is operating a comprehensive clothing store in Taiwan based on the same concept as Shimamura in Japan.
From the latest trendy fashion to practical clothing, bedding, and interior goods, we offer affordably-priced clothing that the whole family uses in their daily lives.

Target Women in their 20s to 60s, and their families
Standard sales floor area 1,000m2
Number of stores 42(as of February 2022)
Products handled Women's clothing, men's clothing, children's clothing, underwear/socks, fashion accessories, shoes, bedding, interior goods and miscellaneous goods
Number of items handled Approximately 30,000 items